Bella is a 17-year-old conservationist and ambassador for the Born Free Foundation, STAE, RSPCA and Jane Goodall Institute. She uses the power of technology (in the form of social media, video-making and blogging) to try to educate and inspire a wide group of people to protect the natural world. In addition, Bella delivers speeches, including speaking at the People’s Walk for Wildlife, the Illegal Wildlife Trade Conference in 2018 and TEDX Brighton 2019.

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Bella has begun to make her own short films, and since August 2019 has also been working on a feature-length documentary; 'ANIMAL', with director Cyril Dion and Jane Goodall.